In todayโ€™s ever-changing job market, there are a bevy of platforms for job seekers to post their resumes and showcase their professional history. But one platform continues to hold the top spot for those looking to land their dream job. Linkedin is arguably the first place candidates go when they are reentering the job market, and for good reason. Currently, Linkedin has over 20 million jobs posted for the taking.

Sprucing up your online presence and revamping older business-oriented profiles is an obvious first step, but creating a Linkedin profile, or conducting a thorough overhaul of your existing page, should be at the top of your list. So, what are the essential elements of making an impressive and effective Linkedin profile?

Professional profiles arenโ€™t just about splaying out your skillset and work history across boring bullet lists. Creating engaging content is essential to making your accomplishments โ€˜popโ€™.

Obviously, your industry would have some bearing on the words you choose to use. Crafting a compelling online voice, that also falls in line with your career of choice, is an important element when constructing a rock-solid Linkedin profile. To avoid โ€˜snooze alertโ€™ status, while still keeping it professional, shoot for a 70/30 ratio. About 70% professional and 30% personal information and personality.

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Creating an Engaging & Effective Linkedin Page

  • Keep it in first person. Conversational tones make people feel at ease. It shows that you took the time and effort to construct your own Linkedin profile. Too often professionals hire freelance writers or consultants to write their profiles for them. While you may forego the hassle of doing it yourself, having someone else manifest your professional calling card is discouraging to recruiters and companies. Do the heavy lifting yourself and it will pay off in the end.
  • Keywords. For those not familiar with search engine optimization (SEO), it is a very useful tool to get an edge on career facing platforms. Simply put, when youโ€™re writing out your profile, include โ€˜buzzwordsโ€™ or โ€˜keywordsโ€™ that employers or recruiters may Google when searching for new candidates. This can be easily accomplished by placing them in bullet lists or by repeating choice keywords throughout the different profile sections.
  • Include soft skills & hard skills. Include both hard and soft skills in your carefully prepared bullet lists. โ€˜Hard skillsโ€™ include things like data analysis or project management. Whereas โ€˜soft skillsโ€™ are more about being a good communicator or working well under pressure. You want to communicate that you are a well-rounded individual that is focused, but also capable of working well with others.
  • Get particular. If you want to reign supreme in a particular industry, target the people at the top. Speak to them. What do you have to lose, right? Assuming you have done extensive research about your industry of choice, you should have no problem writing in a way that speaks to industry leaders.

Those are just several tips and tricks you can use to strengthen your Linkedin profile. You can read about the basics in past Millionaire Recruiter blogs. Obviously, you will want to include education and schools attended so that people can find you through the Alumni feature. This will help you build a network and increase visibility. Most importantly, take this time to convey who you are professionally and what drives you. Engage with employers, be genuine, and begin to watch the job offers roll in.

The Millionaire Recruiter is a leading resource for seasoned recruiters, and those interested in becoming expert recruiters. Learn how to be a long-term asset to candidates and clients. My e-Course can help you find new business, assist clients with open positions, and show you how to make money recruiting millennials.

Sign up online TODAY!